The AgriSMART SA vision
- To develop products platforms which cater to high-value, specialty export-driven agricultural markets in SA
- Address export market trends which are increasingly restrictive in terms of farmer pesticide use and crop residues levels
- Integrate green chemistry and biology into responsible farming practices
- Integrate into existing agricultural systems that are value-priced and support strong distribution margins
- Have a durable and strong return-on-investment (ROI) for the end-user which encompasses a clear, supportable sustainability message